Hire a Content Marketer who turns content into a pipeline.
Give your content a strategy, a calendar and a reason to exist. A pre-vetted marketer plans, commissions, distributes and measures it, in your tools.
- HubSpot
- WordPress
- Notion
- Asana
- Google Analytics 4
- Semrush
Overview
What does a Content Marketer do?
Plenty of companies publish content. Far fewer can say who each piece was for, which stage of the buying journey it served or what happened after it went live. Without that, a blog, a newsletter and a set of case studies become separate chores rather than one plan.
A content marketer is the person who joins it up. They talk to sales and customers to find the questions worth answering, build an editorial calendar around those topics, brief writers and designers, repurpose each strong piece into email, social and sales assets, and track which content brings in leads and which just fills a slot.
AssistHubPro matches you with a marketer who has run content programs for businesses like yours. You set the goals and approve the plan. Your marketer owns the calendar, keeps the contributors moving and reports on what the content is doing for the business.
- Content strategy
- Editorial calendar
- Briefs for contributors
- Customer and sales research
- Repurposing
Skills and stack
Strategy, calendar, distribution, joined up.
The day-to-day work your marketer owns, in the tools your team already uses.
- Content strategyDefines audiences, buyer stages, core topics and the formats that suit each, in a plan you sign off.
- Editorial calendarKeeps a rolling quarter of planned pieces with owners, deadlines and the goal each one serves.
- Briefs for contributorsWrites detailed briefs for writers, designers and subject experts, so first drafts arrive close to finished.
- Customer and sales researchInterviews your team and customers to find real questions, objections and stories worth telling.
- RepurposingTurns one long piece into email sequences, social posts, slides and short summaries for sales.
- DistributionPlans where each piece goes after publishing, from newsletters to communities, partners and paid promotion.
- Case studiesRuns customer interviews and shapes them into stories your sales team can send with confidence.
- Content performanceTracks traffic, sign-ups and influenced deals by piece, and prunes or refreshes what isn't pulling its weight.
Tools they already know
- HubSpot
- WordPress
- Notion
- Asana
- Google Analytics 4
- Semrush
- Canva
- Google Workspace
Your marketer works inside your own CMS, project and analytics tools with the permissions the role needs, and you keep ownership of every account, draft and asset.
Human vs AI
Why a Content Marketer beats AI on its own.
AI tools are quick at first drafts. A dedicated marketer turns them into finished work you can trust, inside your business.
| Topic | AI aloneAI tools on their own | Your marketerYour Content Marketer |
|---|---|---|
| Knows your business | ||
| Knows your business | Starts from zero each timeStarts from a blank prompt every time you ask. | Remembers your clients and preferencesLearns your clients, preferences and way of working, and remembers them. |
| Judgment calls | ||
| Judgment calls | Can be confidently wrongFollows patterns and can sound certain when it is wrong. | Checks facts and asks before actingSpots the exception, checks the facts and asks you before acting. |
| Follow-through | ||
| Follow-through | Waits for the next promptAnswers when asked, then waits for the next prompt. | Owns each task until it is doneOwns the task from start to finish and follows up until it is done. |
| Relationships | ||
| Relationships | Can't build trustCan't build trust with the people you work with. | Part of your team to clientsTalks to your clients, vendors and team like part of your company. |
| Works in your tools | ||
| Works in your tools | Output needs copying overNeeds someone to copy its output into your systems. | Works inside your accountsWorks inside your accounts, with access you control. |
| Accountability | ||
| Accountability | Nobody stands behind itNobody stands behind the result. | Reports to you, with a free rematchYour marketer reports to you, backed by an Account Manager and a free rematch. |
The best of both. Your marketer can use AI tools to draft, research and summarize faster, then checks every result before it reaches you or your clients.
How hiring works
From first call to first commit.
Every marketer is checked before you meet them, so your interviews are only with strong candidates.
Step 1
Free consultation
30 minutes on your your audience, content goals and tools.
Step 2
Matched shortlist
Pre-vetted marketers who fit your stack, hours and budget.
Step 3
Vetted for you
Strategy exercise · Brief writing test · Repurposing task · Measurement discussion
Step 4
Start working
A kick-off call sets up access and routines, and work starts.
Cost
What a Content Marketer could cost you.
No pricing grid to squeeze into. We scope the role, hours and experience with you, then quote exactly that.
- Part-timeA few focused hours a day.
- Full-timeOne marketer, dedicated to you.
- TeamSeveral roles, managed together.
Example yearly cost, full-time
$64,000 salary + 30% benefits and overhead
$22/hr × 40 hrs × 52 weeks
Illustrative figures only. Your quote depends on experience and hours. Try the savings calculator.
Projects
Bigger projects you can hand over.
With a working editorial engine in place, your marketer can take on the bigger pieces that build authority and leads.
Lead magnets
Plans and produces guides, templates and checklists that earn an email address honestly.
Content audits
Reviews everything you've published and decides what to update, merge, redirect or retire.
Webinar programs
Plans topics and speakers, coordinates promotion and turns recordings into follow-up content.
Thought leadership
Interviews your leaders and ghostwrites articles and posts that carry their real views.
- Pre-vettedInterview and skills test first.
- Account ManagerOne named person, always.
- Free rematchNo questions asked.
- Your voice, your sign-offNothing is published under your brand or your leaders' names without your approval.
FAQ
Hiring a Content Marketer: your questions.
How is a content marketer different from a blog writer?
A blog writer produces articles. A content marketer decides what should be created and why, briefs the writers and designers, gets the content in front of the right people and measures what it achieves. Many clients hire both.
Will they write the content themselves?
Most content marketers write well and can produce key pieces. For steady volume, they're most effective when they plan and edit while writers produce the drafts.
Which tools do they work in?
Your existing stack. Common ones include HubSpot, WordPress, Notion or Asana for planning, GA4 and Semrush for research and measurement, and Canva for quick visuals.
How do you measure content marketing?
Your marketer agrees a small set of measures with you, such as sign-ups, demo requests or content-influenced deals, and reports on them monthly with notes on what to keep, change or drop.
Can they work with our sales team?
Yes, and they should. Regular conversations with sales shape the topics, and the finished content is packaged so your team can use it in real conversations.
How quickly can they start?
Most clients meet pre-vetted candidates within days of the free consultation. After you choose, onboarding covers your goals, audience and tools so planning can start straight away.
Who owns the content and the plan?
You do. Every strategy document, calendar, draft and asset lives in your accounts and belongs to your business.
What if the marketer isn't the right fit?
Let your Account Manager know and we'll match you with someone new, free, with no questions asked. Your calendar and briefs stay in your tools, so momentum isn't lost.
Hire a Content Marketer with AssistHubPro.
A free 30-minute consultation and a real reply within 24 hours. No obligation.
- 1We reply within 24 hoursA real person reads every request and replies with a clear next step.
- 2Free 30-minute consultationWe scope the role, the hours and the tools you use.
- 3Meet your matchesInterview pre-vetted marketers and choose who joins.
- Pre-vetted
- Free rematch
- Account Manager